LIGHT BOX, 2017

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For ARTO LIFEWTR and TORONTO INTERNATIONAL FILM FESTIVAL

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During Toronto International Film Festival, LIFEWTR wanted to promote the arts alongside with their water product. We looked for unique ways to bring the bottle artwork to life and give consumers opportunities to interact with the brand. We worked together with Jason Woodside to see what would be the best way to portray his work along with LIFEWTR’s branding and items. We came up with the traveling light box. During the day, the cube unfolds, allowing Woodside to perform live mural painting. By night, we close up the cube, and light up his work and branding. We made the structure out of steel framing and acrylic panels. It was designed that a forklift could lift this as one undisturbed piece.

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Photographs © Somewherelse